Since 2000, Inner Ear Glasgow has helped brands, broadcasters, creatives and educators bring their stories to life via live streaming, webinars and podcasts. We have deep knowledge and expertise in realising creative value for clients in the arts, entertainment, culture, heritage, tourism and education through strategic use of digital storytelling to engage audiences.
Whether you’re planning a one-off event or launching an ongoing series, our digital media specialists will guide you from concept to broadcast or publication, smoothly, creatively and on budget.
Want a stress free way to get your message across? Get in touch below and let’s bring your audience closer.
Get in touch
Give us a shout any time; email, phone or pop in to our studio in Glasgow. Here’s how to reach us:
Use this calendar or email hello@innerear.co.uk to reserve your slot. On the call, we will:
Unpack your brief and objectives
Agree timelines and budget
Sketch out creative and technical options
Advise on next steps and proposal delivery
Whether it’s a one-off live stream, a monthly podcast or bespoke training package, we’ll tailor our advice to meet your goals and fit your resources.
FAQs
How fast can you launch a pilot episode?
Depending on the nature of the project, we can go from first call to on-air (or online) in as little as two weeks.
Do you handle post-production?
Absolutely! We edit, grade, mix and master then deliver final files, ready for upload.
In fact, I just need someone to take this off my hands. Can you take care of everything?
Certainly. We can take this project off your plate and look after everything from concept to planning, preparation and permissions through to production, post-production, publication and review. Our friendly, helpful team are meticulous, dedicated, tireless and won’t stop until they are satisfied that job is done to our exceptionally high standards.
What equipment do I need to start live streaming?
Starting with basic live streaming requires a computer, a webcam, and a stable internet connection. For higher quality streams, consider using a dedicated microphone, an HD camera, and lighting equipment. The next level up involves multi-camera vision mixing using a hardware vision mixer or live stream production software (like OBS). We can help you choose the right setup based on your specific needs and budget.
How do I ensure reliable streaming without interruptions?
To ensure a smooth live streaming experience, prioritise a strong and stable internet connection, use wired connections instead of wireless whenever possible, and stream at appropriate bitrates that your bandwidth can handle. We recommend an upload bandwidth of at least 5 Mbps for streaming in 720p resolution. For higher quality streams, such as 1080p, we suggest having more than 10 Mbps of upload bandwidth. This ensures your stream remains smooth and free from buffering interruptions. Our services include technical checks and rehearsals to minimise issues during actual streams.
What are the key steps in producing a professional podcast?
Professional podcast production involves planning content, recording high-quality audio, editing episodes for clarity and flow, and distributing the podcast on various platforms. We offer comprehensive services including planning, research, setup, recording, editing, and publishing to help you create podcasts that stand out.
How can I grow my podcast audience?
Growing your podcast audience involves consistent content creation, engaging podcast titles and descriptions, SEO optimisation, and promoting episodes through social media and other marketing channels. We also recommend guest appearances and collaborations with other podcasts to reach wider audiences.
What is interactive storytelling and how can it benefit my brand?
Interactive storytelling involves using narrative techniques with interactive elements to engage users more deeply. This approach can significantly enhance user engagement, make your content more memorable, and encourage active participation, which can strengthen your brand’s presence and impact. Here are three examples.
Example 1: Choose-Your-Own-Adventure Story
Title: “The Quest for the Golden Orchid”
Description: In this interactive multimedia adventure, users navigate through a richly illustrated jungle setting with the task of finding the mythical Golden Orchid. At each juncture, the audience makes decisions that influence the direction of the story, the challenges they face, and the characters they meet along the way. This format not only entertains but also involves viewers actively in the narrative, resulting in a personalised experience.
Features:
Multiple story outcomes based on user choices
Integrated puzzles and mini-games to enhance interaction
Dynamic sound effects and music that change with the story arcs
Example 2: Interactive Documentary
Title: “Voices from the Frontline”
Description: This interactive documentary allows viewers to explore personal stories from healthcare workers around the world. The platform uses video, audio, and text elements that users can interact with to uncover different perspectives and insights about the challenges faced during global health crises. Viewers choose different paths through the content, emphasising the aspects of the story that interest them most.
Features:
User-driven narrative paths allowing exploration of various healthcare topics
Interactive interviews and real-time data visualisations
Options to participate in live Q&A sessions with featured healthcare professionals
Example 3: Audio Walking Tour Treasure Hunt
Title: “City Secrets: Discover Hidden Treasures”
Description: “City Secrets” is an interactive audio walking tour that transforms a simple city walk into a thrilling treasure hunt. Participants are guided through historical and cultural landmarks via narrated audio, with clues embedded within stories that lead them to discover hidden treasures around the city. This adventure combines the joy of exploration with the excitement of solving puzzles, offering participants a unique way to engage with the city’s history and hidden gems.
Features:
GPS-enabled audio cues that unlock content based on the participant’s location
Engaging narrative interwoven with historical facts and local lore
Interactive clues that require participants to solve riddles and puzzles to proceed to the next location
Rewards and digital collectibles unlocked at key milestones in the tour
Social sharing capabilities to encourage interaction among participants and across networks
These are just some of the projects we can help you make.
How can I monetise my content?
Monetising your digital content can be achieved through a variety of strategies, depending on your audience size, engagement level, and content format. Here are some effective methods:
Sponsorships and Partnerships: Collaborate with brands that align with your content’s theme or your audience’s interests. Brands can sponsor entire episodes, specific segments, or offer branded content within your interactive stories.
Subscriptions and Memberships: Offer premium content, such as exclusive episodes, additional story paths, or ad-free experiences, to subscribers or members. Platforms like Patreon, Memberful, or development of your own website can facilitate these services.
Advertising: Include pre-roll, mid-roll, or post-roll ads in your podcasts or during live streams. For interactive stories, incorporate display ads or sponsored content that complements the user experience without being intrusive.
Merchandising: Sell merchandise related to your content, such as themed apparel, posters, or other related products. This can be particularly effective if your content has a strong brand or a dedicated fan base.
Crowdfunding: Use platforms like Crowdfunder, Kickstarter or Indiegogo for specific projects, especially to fund the development of extensive interactive storytelling experiences or special podcast series. This allows your audience to support your work directly.
Pay-Per-View/Pay-Per-Access: Charge a one-time fee for exclusive access to a particular event or content piece, such as a special live stream event or an interactive storytelling adventure that can only be accessed through purchase.
By implementing one or more of these strategies, you can begin to generate revenue from your digital content effectively. Each method comes with its own set of advantages and challenges, so consider your specific audience and content type when choosing the best monetization strategies.
